The Documentary That Sugar Film By Damon Gameau Replaces...

â€Å"Big Food† intentionally overlooks sugar as the main culprit for obesity, putting the blame on calories instead. Many food and beverage labels proudly announce the low amount of calories found in any given product. This is all part of a marketing plan that involves yet another propaganda trick known as â€Å"Glittering Generalities†. Donna Woolfolk explains glittering generalities as â€Å"[trying] to get us to accept and agree without examining the evidence† (Cross 210-11). Glittering generalities is being used when we hear the slogans and phrases â€Å"You Are What You Eat,† â€Å"A Calorie is a Calorie† or â€Å"Energy Balance† (calories in must match calories out), all of which emphasize that calories count. This simply is not true. In the documentary That Sugar Film, Damon Gameau replaces his whole foods diet with foods that are marketed as healthy but contain large amounts of hidden sugar. He tested the theory of counting calories and the results showed that he was actually consuming less calories per day than when on his regular whole foods diet. Yet within six weeks, Damon had gained 15 pounds and at least eight centimeters around his waste. Obviously not all calories are the same because nutrient rich foods and vegitables contain fiber and other essential properties that allow food to be processed more efficiently within our bodies. So when Coca-Cola released an advertisement stating that â€Å"All calories count, no matter where they come from, including Coca-Cola [beverages]† they are clearly

President Franklin D. Roosevelt And The Great Depression...

In the beginning of the United States, government pioneers generally abstained from managing business. As the twentieth century drew closer, in any case, the union of U.S. industry into progressively intense enterprises prodded government intercession to ensure little organizations and purchasers. In 1890, Congress authorized the Sherman Antitrust Act, a law intended to reestablish rivalry and free endeavor by separating imposing business models. In 1906, it passed laws to guarantee that sustenance and medications were effectively named and that meat was investigated before being sold. In 1913, the administration set up another government managing an account framework, the Federal Reserve, to direct the country s cash supply and to place a few controls on saving money exercises. The biggest changes in the administration s part happened amid the New Deal, President Franklin D. Roosevelt s reaction to the Great Depression. Amid this period in the 1930s, the United States persevered through the most noticeably awful business emergency and the most noteworthy rate of unemployment in its history. Numerous Americans presumed that free private enterprise had fizzled. So they looked to government to straightforwardness hardships and lessen what had all the earmarks of being self-dangerous rivalry. Roosevelt and the Congress instituted a large group of new laws that gave government the ability to mediate in the economy. In addition to other things, these laws managed offers ofShow MoreRelatedThe Great Depression By President Franklin D. Roosevelt1304 Words   |  6 PagesCONTENTS PRINT CITE The Great Depression (1929-39) was the deepest and longest-lasting economic downturn in the history of the Western industrialized world. In the United States, the Great Depression began soon after the stock market crash of October 1929, which sent Wall Street into a panic and wiped out millions of investors. Over the next several years, consumer spending and investment dropped, causing steep declines in industrial output and rising levels of unemployment as failing companies laidRead MoreThe Great Depression By President Franklin D. Roosevelt Essay1931 Words   |  8 PagesThe Great Depression was one of the about important milestones in American history. The Great Depression (1929-1939) was the deepest and also the longest-lasting economic downturn in the history of the industrialized world. In the United States, the Great Depression began trailing the straw hat circuit market have a go at each other on October 1929, which sent Wall Street facing a spasm and wiped on the wrong trac k millions of investors. Over the eventually ten forever and ever, consumer purchasingRead MoreThe Great Depression By President Franklin D. Roosevelt2478 Words   |  10 Pagescetera. In 1933, President Franklin D. Roosevelt gave his first inaugural address, in which he spoke those famous words that would be heard for decades to come: â€Å"the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror†¦Ã¢â‚¬  (Roosevelt). While these words were referencing the Great Depression, they can apply to the nation’s reaction to 9/11. After the attack on the Twin Towers on September 11, 2001, Americans learned to fear an entire group of people. President Bush addressedRead MorePresident Franklin D. Roosevelt New Deals1681 Words   |  7 PagesThe Great Depression was an economic and social blow to the American people, people were out of job, food, money and homes while society turned everyone against each other it was everyman for himself. President Franklin D. Roosevelt new deals were effect in providing jobs to the men of the families starting from the oldest to the youngest men in the family. The New Deal improved both the economic and social lives of the American people. The Great Depression caused a deafening blow in the economyRead MoreTaking a look at the Great Depression 795 Words   |  3 Pages Great Depression The great depression was one of the worst disasters that occurred in U.S history. October 29, 1929, is the day the stock market crashed, and that day was the beginning of The â€Å"Great Depression†. Many US citizens suffered through this depression, children couldn’t go to school because their parents couldn’t afford to buy school supplies, and children had to work at a young age. Families lost their homes to the bank and they were forced to create homes out of driftwoodRead MoreA Man With No Bounds Essay1005 Words   |  5 PagesFranklin D. Roosevelt he is not just a person, he is a legacy the way he approached problems in his time â€Å"in charge†. The way he spoke to people was just outright amazing, like in his Infamy Speech after Pearl Harbor when he said, â€Å"With confidence in our armed forces, with the unbounding determination of our people, we will gain the inevitable triumph -- so help us God.† While in his long presidency, Franklin D. Roosevelt was considered by many, a amazing president who made all the right decisionsRead MoreFranklin D. Roosevelt : An Effective American President And Leader1509 Words   |  7 PagesThe Presidency of Franklin D. Roosevelt Thesis: Franklin D. Roosevelt was an effective American president and leader. Franklin D. Roosevelt was a powerful leader and one of the most highly regarded presidents in American history. He connected well with American people, had a strong character, possessed a clear vision for America, had valuable political skills, and could lead people in challenging times. With recent development with radio technology, his democratic views had a great influence and heRead MoreThe Legacy Of Franklin D. Roosevelt1333 Words   |  6 Pagesthinking about our 32nd president of the United States, Franklin Delano Roosevelt. He’s one of America’s greatest presidents who accomplished more than we could have hoped for. A man of few words citizens would say, yet each word was a something to remember. I believe that he was in fact the most effective president the US has had so far. This president was the most precise, straightforward president; he got what was needed to get the job done. He did what no other president would have been able toRead MoreGreat Depression Essay examples1427 Words   |  6 PagesThe Great Depression was a difficult time for all the American people. It was a time of unemployment, falling wages, and hope for recovery (â€Å"Chapter 27†). Some of the causes of the Great Depression were government policies, economic factors, and the gold standard (â€Å"Chapter 27†). Other reasons included the fall of the stock market, overseas investments, and the investments in Florida real estate (Farless). The president at the time of this difficult time was President Herbert Hoover. When theRead MoreEssay on APUSH DBQ- Hoover vs. Roosevelt774 Words   |  4 Pages#3 President Franklin D. Roosevelt, the thirty-second president of the United States, was a central figure for the United States in the 20th Century. While leading his country out of The Great Depression, he also led the nation through World War II. Herbert Hoover, the thirty-first President, led the country during the Great Depression and his policies enforced at that time eventually led to his downfall because of their inability to end the downward economic spiral. Both of these Presidents greatly

CRM and Salesforce Product

Question: Discuss about the CRM and Salesforce Product. Answer: CRM Solution Comparison For the purpose of this study, two of the top CRM software systems are being studied and these include Salesforce CRM and Microsoft Dynamics CRM solution. Microsoft Dynamics CRM: Microsoft has two versions of its CRM solution that include online solution and on-premises or private cloud solution. Microsoft Dynamic online CRM solution provides multi-tenancy capability for the application instance but single tenancy on database instance. User licenses of the product are available for basic, essentials and professional versions. The base storage available is 5GB in the basic version and this capacity is scaled up by 2.5GB for with every 20 additional professional User Subscription Licenses. Salesforce CRM: Salesforce CRM is a SaaS based cloud solution that provides most of the general features provided by cloud based CRM solutions in the market including CSV format recognition, mobile application, and visualization, connectivity between users, messaging, emailing, and customized search capability. Besides these, the solution also has some additional capabilities such as real times updates on contacts, accounts, documents and opportunities, consolidation of account history with customer contacts and communications, social media insights, ability to respond to leads from mobile, multiple channel campaign tracking, deals information, forecasting, analytics, partner community development and application library. Comparison Feature Salesforce Microsoft Dynamics CRM Subscription model Hosted subscription only On-premises and hosted online subscriptions available Releases 3 per year 2 per year Editions Different Editions: Contact Manager;Group;Professional;Enterprise;Unlimited Different deployment models: On-Premise;Online;Partner Hosted Pricing $5 -$250 /user/month $44 /user/month subscription cost Storage 1 GB data and 11 GB file storage 5GB storage with additional storage at $10 /month Data Center Top-tier global infrastructure Data centers located in Washington, Illinois, Ireland and Texas SLA SLA not available publically 99.9% uptime guarantee Support for browsers Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, Apple Safari Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, Apple Safari (release 12) Support for devices iPhone, Blackberry Any mobile browser can be used for scaled down version of UI, 3rd party providers available Navigation Top of screen menu with tabs; recent items in left sidebar Tabbed ribbon on top; Left sidebar for workspace selection, recent items and lists can be added in sidebar Search Global search box on top Quick find box on top right for searching any entity Records display All records displayed in single window by default Records open in new tab and its different views in same tab Navigation through records Field section show current records displayed on top with section below displaying related record lists Read only fields in header and footer; Navigation links can be clicked to jump to different sections Forms Multiple screen layouts as per record types Multiple screen layouts as per user role Reporting Drag and drop, tabular, summary, matrix and groups created from different objects Report wizard allow filters, access to primary records, related records and allow grouping of columns in layout Custom reports Define objects, define relationships, cross object reporting Business Intelligence Development Studio creates highly customized reports that span across entities. Scheduling Schedules reports can be emailed in text format SQL used for server reporting and report scheduler tool for creation of custom workflow with reports to be emailed in scheduled times. Charts Chart type and data points defined for specific reports Chart editor allow customization to create multiple types Dashboards Customizable dashboards that can be arrange in tabs; default adoption dashboard giving information on how others use system Real time dashboards with all entity information having multiple formats Fields Administrators can add new fields to objects New fields can be added to existing or custom entities Objects Object can be added having relationship with parent object , master detail or many to many relationship Entities added can be related to other entities with one to one, many to one or one to many relationships or cascading Development APEX allow advanced development SDK allow advanced development and integration and .NET framework can be used for writing custom codes Advanced search Search filters for objects or ownership criteria Any field within any entity can be searched and result can be saved as a view for single time Duplicate entry detection Matches found for lead, account, contact and opportunities One entity and its sub records can be checked for duplicates Background process notify duplication and suggest action Records merging Up to 3 records can be merged into one for creating master record and remaining records go to recycle bin Only 2 records can be merged and records not needed are marked inactive Workflow Workflow rules are triggered by record creation; processes have to be approved Windows Workflow Foundation is used and workflow can be made automatic or can be run on demand; Dialogues used for guiding users through Wizard Authentication Tow factor authentication including login code and email code Windows Live ID used for authentication on any machine Data importing Data loaded is used for importing object, contact or account data into object Import Data Wizard used for importing database, accounts, and contact records Outlook integration Free plugin for Outlook 2007 and 2010 Native outlook client which is connected even offline Office integration Microsoft word and excel add ins available with support for 1000 records per merge Word mail merges can be initiated from CRM; Personal or organizational merges to single contacts for multiple records in single pages available; Static or dynamic worksheets can be imported in excel, pivot table can be linked to CRM Collaboration Salesforce chatter is a proprietary collaboration tool Collaboration with SharePoint server for document sharing, reporting, and information sharing. Yammer integration released in 2012 Lead capture HTML web forms used for lead generation Landing pages can be created within web forms 3rd Party Solutions Internal AppExchange and 3rd party solutions Microsoft Dynamics Marketplace provide solutions that can be imported to CRM(BRITE GLOBAL, INC., 2013) Information Technology Innovations Sales force CRM is ideal for organizations having large workforce. For a huge database of organization, the solution provides improved forecasting accuracy with consolidated view of all the account activities over cloud. A peek into account and transaction history can increase visibility of the system performance and same customers can be reached by the cloud user for cross-selling. Salesforce solution allows complete phase out of legacy system such that entire CRM capabilities are built into Sales force CRM(Wipro, 2015). Some of the business benefits that Salesforce CRM can provide to an organization include: With online capabilities, people working on salesforce CRM can collaborate in new ways that is not possible with the on premise CRM With social media incorporated in marketing technology of solution, a 360 degree view of customer can be obtained Business case could be studied with hypothesis testing for obtaining agility of SaaS model With reduced redundancies, maintenance costs are reduced(Raj, Garlotte, Taylor, 2014) Microsoft CRM has its own business benefits. First, the solution is backed with finance which is used for providing assurance of 99.9% uptime which makes them accountable to customers. Cost of Microsoft CRM has al-functions included at one price making it a cost effective solution and thus, can be used by large as well as smaller corporations. The solution allows more storage capabilities of over 5GB as compared to Salesforce with its online and on-premise versions combined. Outlook users can keep CRM information saved locally as Outlook is a proprietary software of Microsoft. However, in case of Salesforce, a company would have to pay extra to gain offline access which increases overall costs(Microsoft, 2015). Security Risks Security of data is the biggest concern in the cloud computing as it works on a data sharing model and thus, associated risks have to be addressed carefully by the cloud service provider in order to remain effective and protect information assets of the organization using CRM solution over cloud. The maintenance of security of the systems over cloud is a joint responsibility of the cloud service provider and the organization using the solution. Clarity is thus required on what security related areas have to be managed by the cloud service provider(Merrill, 2014). In case of CRM, the cloud platform faces certain risks very prominently as suggested by Cloud Service Alliance (CSA) such as hacking, illegal access to networks, information stealing, data loss, data segregation, and privacy encroachments. Data faces a risk of loss or theft while in transit and thus, encryption and authentication are required to be established while transferring a data over cloud. This can be done through the use of IPSec (Internet Protocol Security). For prevention from the hackers, anti-virus software may be used over the cloud by the service provider(Ahmat, 2013). Microsoft Dynamics CRM uses anti-virus and anti-spam technologies to protect their cloud platform. The security features are built into the online CRM solution itself at no additional costs for implementation. Administrators can use these features for performing couple of tasks such as controlling permissions, defining security policies, and set compliance requirements. A procedure called Governance, Risk and Compliance is used for analysis and mitigation planning for security risks faced by the cloud platform. Governance concerns with policies, employee training on security aspects, and monitoring of employee activities to check if their actions adhere to policy requirements. Risk management process used by Microsoft for its CRM involves a systematic flow of activities including identification of risks, their analysis, evaluation of potential impact, and identification of remedy and mitigation of identified risks. Risk mitigation plan prioritizes risks based on their organizational impact levels. The objectives of GRC program include assurance of data privacy, compliance, confidentiality, and provision of data for appropriate decision making to arrive at security specific solutions in case of issues. The risk management process used by Microsoft is designed considering certain privacy and confidentiality principles including honoring of policies, minimization of unauthorized access, minimization of data loss impact, application of document controls, use of data classification for critical and sensitive data, deployment of data stewards who can ensure control of data assets, development of a secure infrastructure, identity and access control measures, information protection, establishing of auditing and reporting procedures(Microsoft Corporation, 2013). In case of Salesforce, the security governance is based on ISO 27002 framework that takes into consideration certain components for maintenance of security and these include employees, security staff, counsel, assessments, and policies. Employees receive security and privacy training as per the demand of their roles. Further, to support clients, Salesforce has a dedicated staff of Certified Information Systems Security professionals that are available to guide organizations into security aspects. It also has a Global Privacy counsel that helps organizations with compliance issues. Regular vulnerability assessments on internal and external usage of cloud are conducted by Salesforce for identifying and resolving vulnerabilities. In each phase of solution development, Salesforce has certain guiding principles for maintaining security including designing, coding, testing, and stage prior to release. The company makes its own systems secure by deploying certain major security measures such as Stateful Packet Inspection, Bastion Hosts, Two-factor authentication, End to End TLS/SSL and so on. Case Studies Figure 1: Laudon Case Study Diagram (Laudon Laudon, 2014) As per the Laudon case study diagram, when adopting an information technology solution like CRM, four key areas of company are affected and thus, decisions are based on the impact this technology is likely have on these areas. These include management of the organization, organization, its information system, arising business challenges that are currently faced by the organization and solutions that can be arrived at with the use of technology. This case study approach can be used to make a comparison between two available CRM technologies such that a decision may be taken for choosing the more suitable solution for organizational need. How each of the Laudon case study aspects are affected in case of CRM solution for each option is illustrated in the table below: Laudon Case Study Factor Salesforce CRM Microsoft Dynamics CRM Management: Management is concerned with two aspects of technology and these are knowledge management and training requirement Management requires knowledge to be able to make decisions and Salesforce offers capturing of expert knowledge both through web self-service option and through Salesforce Agents. Salesforce Service Cloud provides highest level of Knowledge Centered Services (KCS) verification. Salesforce agents contribute to content through updates on best implementation practices of knowledge acquisition and management. eGain which is one of the Customer engagement application provided by AppExchange engine of Salesforce allows capturing of customer knowledge through recording of all kinds of interactions with them including chats and emails. Contact center agents help customers resolve their queries through the platform. For people of the organization to be able to work on Salesforce CRM, training and expert certification is provided by the company which enables professionals to develop intelligent cloud based applications over salesforce and use the knowledge for operating and customizing CRM solution. Different levels of certifications are provided including cloud consultant, developer and administrator Knowledge management suite of Microsoft can be integrated with the CRM such that solution agents are added with ability to collaborate and use a centralized repository for getting real time information. A seamless on demand access if provided to each agent through Moxie knowledge solution. With single user credentials both CRM and Moxie knowledge management system can be used(Moxie, 2015). In the current release of Microsoft CRM, some capabilities of knowledge management are added within solution such as content authoring, video and graphics embedding, versioning, translation and knowledge management dashboards providing life cycle reviews, schedule details, and context search. For training, Microsoft provides Dynamics CRM certifications that can be studied both online and in classrooms where professionals are trained on using and developing applications over CRM solution Organization Change in the learning process and in the organizational culture Employees need to gain expert knowledge through certification processes for using the CRM solution and thus, users adopting solution have high degree of capabilities. As Salesforce adopted can facilitate relief from legacy systems, the organization would start using the solution for all CRM needs which would need a change in culture as employees would have to become customer centric which is the approach taken on development of the CRM solution. Further, people would have to start taking and understanding 360 degree view of customers which would enable all users to have both technical and management capabilities. Employees need to gain expert knowledge through certification processes for using the CRM solution and thus, users adopting solution have high degree of capabilities. The culture of the organization would face a change with move into the cloud solution and collaborations would happen online with real time visibility into each others work. Employee would require to be more trusting and closely collaborating with increased capability to respond faster to their clients with availability of real time data and information. Information systems The legacy systems can be eliminated and all other capabilities can be integrated with Salesforce. This would reduce cost of implementation and operation with single license of Salesforce. Most organizations already use Microsoft solutions for OS, Office and the use of its CRM would make integration with older systems easy. Organization would get add on benefits and easy implementation with integration with its legacy systems Business Challenges Solutions Some of the major challenges in a business can be resolved with the use of Salesforce CRM such as understanding of customers as it provides a 360 degree view with marketing information integration, centralization of information, fast collaboration capabilities such that all partners have visibility into processes and so on Microsoft Dynamics provide cash flow capabilities that simplifies accounting practices of the company which can be avoid a major challenge that can result from financial crisis which is avoided with high level of visibility into accounts. The reporting to management can become complicated with increased staff but with the use of Dynamics, reporting is simplified with real time connectivity(Lacouture, 2013). Recommendations Both solutions have their own benefits when considering adoption for any organization and an organization may choose to implement a solution based on their own requirements. For instance, a large organization that requires a very strong CRM solution that is also secure, may go for Salesforce. For such a company, the internal processes have to be strong and adaptable enough to release legacy system and train all employees on the new CRM solution to take the most out of Salesforce CRM. However, in case of a smaller organization with resistant employees who are used to working with office solutions, Microsoft would be an obvious choice as it would require least efforts in integration and training and at the same time, deployment would be faster and cheaper for specific suits. Thus, a company must analyze its current situation as per the Laudon case study to be able to select an appropriate solution for the organization considering requirements of implementation, training, cultural chang es and so on. References Ahmat, K. A. (2013). Emerging Cloud Computing Security Threats. City University of New York. Brite Global, Inc. (2013). CRM and Salesforce Product Comparison. Brite Global. Lacouture, P. A. (2013). 6 Reasons CFOs Select Microsoft Dynamics NAV to Solve their Business Challenges. Microsoft. Laudon, K. C., Laudon, J. P. (2014). Management Information Systems: Managing the Digital Firm. New York: Pearson Education Limited. Laudon, K. Laudon, J. (2001).Essentials of management information systems. Upper Saddle River, NJ: Prentice Hall. Lucey, T. (2005).Management information systems. London: Thomson Learning. McFarlan, F. McKenney, J. (1983).Corporate information systems management. Homewood, Ill.: R.D. Irwin. McLeod, R. (1983).Management information systems. Chicago: Science Research Associates. Merrill, T. (2014). Cloud computing: is your company weighing both benefits risks? ACE. Microsoft. (2015). Microsoft dynamics crm online vs. Salesforce.com. Microsoft. Microsoft Corporation. (2013). Microsoft Dynamics CRM Online security and compliance planning guide. Microsoft Corporation. Moxie. (2015). Moxie Knowledge for Microsoft Dynamics CRM: Create a Differentiated Service Experience. Moxie. O'Brien, J. (1996).Management information systems. Chicago: Irwin. Oz, E. (2002).Management information systems. Boston, MA: Course Technolog Raj, S., Garlotte, R., Taylor, G. (2014). Accenture and Salesforce: Delivering enterprise cloud solutions that help accelerate business value and enable high performance. Accenture. Wipro. (2015). Innovation To Market Faster With Cloud CRM. SalesForce.